Every Day In Every Way…

The French psychologist Émile Coué developed the Coué Method,  a tactic of self-suggestion characterized by a mantra, “Every day in every way, I’m getting better and better.”, to be repeated daily multiple times as a means to self-improvement.

Taking some inspiration from the idea without commentary on the efficacy of the method I would like to suggest that something similar can be attempted with photography. Personally, I try to apply my full powers to all my photography. I don’t differentiate between professional work and personal artistic work, or snapshots with my loved ones on vacation.

To my mind photography is something I do, every time I have the camera in my hand I should be trying to achieve the best image. My goal is to always be working with the ease that comes with long practice, applying what I have learned about photography almost subconsciously. Eventually, if I work at it long enough craft and art will become the same thing whether I’m following a client’s directive, or photographing my niece’s birthday party.

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There is no shame in making every moment a moment of artistry. There is no shame in finding the exceptional in the most commonplace moments and things. An overwhelming part of leading an enjoyable life is the vantage point you observe from. I choose to opt for a life that finds the art in the everyday.

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